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Job #: 106218
Title: Marketing Manager
Job Location: Little Rock, Arkansas
Job Description:
The Market Development Specialists primary role is to develop targeted contracted dealers in major metropolitan areas. This will be accomplished by developing the dealers` ability to present the product line as well as establish relationships with end users with the intent of creating rental and retail demand. This position conducts jobsite demonstrations of the full line of Construction Equipment to end-users (including municipalities and utilities). This position also trains the distributors outside sales resources.

The Market Development Specialist will cover multiple dealers and territories within its assigned region.

Essential Duties and Responsibilities

Market Identification and Customer Relations
Identifies the market influencing contractors within assigned areas
Develops key relationships with distribution representatives
Participates in jobsite visits to provide technical and demonstration assistance and works to establish strong customer relations and brand loyalty.
Equipment and Product Demonstrations
Executes targeted product initiatives & introductions with the contracted dealers as well as at the end user level.
Train the contracted dealers how to present & demonstrate the full line of Wacker Neuson Equipment to end users for the purpose growing the market share of Wacker Neuson products.
Work with the Contracted dealers to demonstrate products to local municipalities and utilities.
Demonstrates product at dealer locations, trade shows and sales training events.

Prepares and submits timely itineraries, call, expense and special reports.

New Product Evaluation
Participates in conducting field evaluations of new products.

Performs all job functions is a safe manner and maintains safety awareness.
Reports known accidents, injuries and unsafe practices and/or conditions to supervisor.
Sales Experience: 2 - 5 Years
Knowledge of construction equipment preferred.
Salary: 50 - 60K
Job Type: Sales Workers

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